Naber and KWC: exclusive partnership in the German kitchen trade.
Starting in 2021, Naber will be the exclusive sales partner of the Swiss faucet manufacturer KWC for the specialist kitchen trade in Germany. The company is one of the world’s leading providers of high-quality faucets for private and professional applications in the kitchen and bathroom. In Germany, as in many other countries, KWC offers nationwide customer service.
Amidst the numerous offers of information on high-end living kitchen design, Naber’s kitchen accessories catalogues prove an unshakable source of inspiration. The three green reference works 1 BASICS, 2 TECH and 3 INTERIEUR have been re-issued and are now on their way to customers and partners in this hot off the press version 2021/22. From the beginning of December, they will be available for download on naber.com in digital form – for registered customers also with prices.
When it comes to efficient, sustainable and healthy solutions for extractor hoods, there is hardly any way around the manufacturer Naber. This is demonstrated by a current brochure from LenteAkkoord, which also contains new and important findings on the subject of fine particles. The publication describes solutions that reconcile health, convenience and high energy performance.
In flats and houses with up to 400 square metres of floor space, no special requirements are necessary for the fire protection of air ducts for extractor systems when conventionally installed. The kitchen technology specialist Naber has had this clarified by means of a legal opinion.
Naber’s multimedia presence at "kuechenherbst.online", the trade fair platform during the first digital area 30 in September 2020, attracted a great deal of attention. Virtual trade fairs work, though the kitchen accessories experts at the development and sales location in Nordhorn do not consider them a desirable model for the future. The countless telephone calls and field service deployments in the past weeks and months show how important personal exchange is – the Naber team is already looking forward to the area30 in Löhne in 2021.
Two functionally impressive built-in sinks from Naber are among the recipients of the German Design Award 2021 in the product design category "Kitchen": the Corno Turno made of stainless steel and with a permanently integrated swivelling faucet, has been awarded "Gold". The PickUP made of ceramic with a draining surface directly in the bowl bears the label "Winner".
A good exchange of air in closed rooms is more important than ever. In the kitchen, efficient exhaust air solutions can help reduce the risk of infection by lowering the number of viruses in the room air.
On 26 September 2020 it's "Kitchen Day" again. This marketing highlight has been running for 20 years, with an average of around 2000 retailers taking part every year. The organising association "AMK" (Arbeitsgemeinschaft Die Moderne Küche e.V.) rightly emphasises the importance of this media event for the entire kitchen sector.
Act confidently, committedly support the specialist trade and convincingly present fresh ideas – Naber has numerous marketing activities to present new product highlights in the area of kitchen accessories as well as supplementary interior features. The growing interest of end customers in new products and furnishing solutions is dynamically and responsibly addressed. Over the coming months, Naber will do its utmost to successfully shape the important autumn business together with its trading partners. These are the main steps:
With a generously extended fleet of vehicles, Naber stays consistently close to its customers: a total of seven Multivans now display the latest kitchen accessories on the spot. Thanks to the clever equipment of the vehicles, the latest product highlights can be convincingly presented even at the distance currently required. "Due to corona, many discussions with our customers at trade fairs and exhibitions are no longer taking place", explains General Sales Manager Bernhard Schonhoff. "That’s why we’re pulling out all the stops and expanding the mobile accessory demonstrations that have been successful for years. With our presentation vehicles and the experience of our field staff, we remain at our customers’ side in the current situation, and are able to go on demonstrating the latest product innovations personally on site."
When less space is available for plumbing and electrical installation, distribution and mounting systems need to be more cleverly designed. Installations require quick and easy installation systems which can be flexibly adapted to user requirements. The currently extended Naber MONTEC® installation material range is designed to meet the requirements of installation professionals and complies with the applicable safety regulations.
In times when people cook at home more often, the awareness for convenient kitchen accessories also increases. New ideas for the specialist trade are collected in the current newcomer brochure and file, which the full-range supplier Naber is dispatching within a short time and offering for download. Expressive niche rear walls in a textured or aluminium look, well-conceived ranges of faucets, a new variety of colours and models for chairs and stools and a great deal more enhance the kitchen as a living space and cooking area.
Naber has received the German Innovation Award 2020 from the German Design Council for its wall conduct technology COMPAIR® BIXO/BIXO Balance®. The combined exhaust and supply air wall conduct convinced the jury and now bears the distinction "Winner" in the category "Excellence in Business to Business – Building & Elements".
Once again, Naber is one of Germany’s innovation leaders in 2020, as the new edition of the innovation leadership study commissioned by the F.A.Z. Institute confirms. For the first time in 2019, patents were used to analyse which companies achieved outstanding performance in the global innovation competition. Naber’s path to the forefront of inspiring trendsetters is shaped by the enterprising spirit of an entrepreneurial family which is open to new ideas with all its senses, thinks concepts through, allows them to mature, and encourages employees to experiment.
Kitchen ventilation technology holds a special position among the wide variety of kitchen accessories as its planning is often dependent on the type of building the kitchen is in. The response to the study on extractors in open-plan kitchen-living rooms which the Passive House Institute has compiled and published together with two other institutes and Naber, is correspondingly great. The results of the study are discussed at passive house conferences as well as in specialist journals of the building trade such as "Bauphysik" and "Gebäude-Energieberater".
Two juries have awarded the NABER-CONTURA® built-in sink Corno Turno, and certified that it meets the special criteria of universal design. The innovative stainless-steel sink with integrated swivelling faucet is thus considered a future-proof solution for the largest possible target group and for sustainable operation.
Smart technology for the kitchen as a place to indulge
According to a recent study by Koelnmesse, the organiser of the imm cologne, many consumers expect smart home technologies to provide more security and the chance to save energy. As the kitchen accessories specialist demonstrated at the "Let's be smart" special exhibition at the international furnishings fair in Cologne from 13 to 19 January, these expectations are met by kitchen ventilation technology from Naber. The in-house developments presented combine maximum energy efficiency with outstanding culinary enjoyment.
Under the auspices of the Association of the German Furniture Industry, from 13 to 19 January 2020, Koelnmesse will be hosting the international furnishing fair imm cologne for trade visitors and end consumers. The integrated special exhibition "Let's be smart" will be shown in the Smart Village and enables trade fair visitors to check which new technologies increase living comfort and promote a sustainable lifestyle. Here, Naber will primarily be presenting innovations from the field of kitchen ventilation technology.
Several times a year, the kitchen accessories specialist Naber supplements its product catalogues with newcomer brochures. In order to limit the parallel application of the annual catalogues and newcomer directories, our customer service sends out new accessory catalogues at the end of the year. These contain the full range of extensions.